“Peter Asher: A Memoir of the Sixties and Beyond” is a multimedia show with photos and videos, as well as music and of course, the great stories of his time at the start of the British Invasion as half of 'Peter and Gordon' and his years as a producer to the likes of James Taylor, Linda Ronstadt, Diana Ross, Neil Diamond, Bonnie Raitt, The 10,000 Maniacs and so many more.
While attending the independent Westminster School as a day boy, he first met fellow pupil Gordon Waller (1945–2009), and they began playing and singing together as a duo in coffee bars. In 1962, they began working formally as Peter and Gordon. Their first (and biggest) hit was the 1964 Paul McCartney song "A World Without Love." Asher's sister Jane was, in the mid-1960s, the girlfriend of Paul McCartney. Through this connection, Asher and Waller were often given unrecorded Lennon-McCartney songs to perform.
After Peter and Gordon disbanded in 1968, Asher took charge of the A&R department at the Beatles' Apple Records label, where he signed a then-unknown James Taylor and agreed to produce the singer-songwriter's debut solo album. The album was not a success, but Asher was so convinced that Taylor held great potential that he resigned his post at Apple to move to the United States and work as Taylor's manager where he also met Linda Ronstadt and became Ronstadt's manager. Asher achieved his greatest success producing a long string of multi-platinum albums for James Taylor, including Sweet Baby James, JT and Flag, and for Linda Ronstadt, including Heart Like a Wheel, Simple Dreams, Living in the USA, What's New, Canciones De Mi Padre and Cry Like a Rainstorm, Howl Like the Wind.
Asher also played a role in shaping the Californian rock sound prominent during the 1970s, producing records for Ronstadt, J. D. Souther, Andrew Gold and Bonnie Raitt. In 1976, Asher and Waller reformed for the annual New York "Beatlefest" and played a few other dates. In the 1980s, Asher also worked on hit albums for artists as diverse as Cher and 10,000 Maniacs.
In February 1995, Asher was named Senior Vice-President, Sony Music Entertainment. At the beginning of 2002, Asher left Sony and returned full-time to the management of artists' careers as co-President of Sanctuary Artist Management. In January 2005 he was named President, the position he held until September 2006, when he resigned. In 2007 Asher joined forces with his friend Simon Renshaw (who manages the Dixie Chicks) at the company Simon founded, Strategic Artist Management. Strategic has grown into a dominant force in the entertainment industry, now managing artists in many fields of endeavour beyond just music – one of Asher's clients is Pamela Anderson. Asher also reunited with James Taylor as the producer of the Live at the Troubadour reunion album recorded in 2007, with Carole King and Taylor's original band.
In 2011, Asher was the executive producer of the Listen to Me: Buddy Holly compilation album and also music supervisor, producer, and co-host of the Buddy Holly: Listen to Me; The Ultimate Buddy Party PBS Pledge Special. Performed and filmed in front of a live audience the Buddy Holly tribute concert aired as PBS Pledge Special in December 2011 and May and June 2012. The Special received the highest 2012 Silver Telly Award in the Category of TV Programs, Segments, or Promotional Pieces.
Asher was appointed Commander of the Order of the British Empire (CBE) in the 2015 New Year Honours for services to the British music industry.
In May 2017, Asher debuted a weekly, hour-long series on the brand-new Sirius XM Radio station for The Beatles called "From Me To You". He also announced with commentary the Top 100 Beatles countdown "All Together Now" on The Beatles Channel that first aired on Sirius XM Radio on the Labor Day Weekend in 2017, and is frequently replayed.
Since 2016, Peter Asher has been playing shows, including one at the Edmonton Folk Music Festival, as part of a duo with Albert Lee that showcases songs from both their careers. He currently resides in Venice, California.